Konstantinos Tsitsas, Publisher/Editor-in-Chief Esquire Greece, talks to Vassilis Karagiannis and Instant, about the Esquire Members' Loyalty Club and analyses how publishers can rebuild brand loyalty.
Konstantinos was born in 1972 in Athens. He worked as editor-in-chief in Playboy’s re-publishing from Attica Publications and then as Editor-in-Chief of the “Tachydromos” magazine. In the past 15 years he has been a member of the Attica Publications. He has served as a consultant to Playboy’s international publications in Romania and Hungary, director of Greek print and electronic publishing. He has been the publisher of Esquire’s printed and electronic Greek version. The discussion explores the latest trends in media and how new technologies change the landscape of advertising.