A location-based service is piece of software, which can track your exact position. How is this utilized in the context of an omnichannel marketing strategy you might ask ? The data point of your customer’s location can be a huge advantage at a campaign optimization level over your competitors.
In the old days, loyalty to brands used to appeal more to older audiences, probably because of the nature of the incentives provided, which were commonly limited to discounts. Now, loyalty schemes have been updated to appeal to millennials alike.
Food delivery is a part of the every day routine for a lot of people, because of their fast paced lifestyles. But this carefree experience for customers must be carefully crafted by brands. Top-of-mind brands need top-of-mind mobile apps as a part of the omni-channel experience their modern customers seek.
As discussed in one of our previous blog posts, app developers and brands continuously struggle in a highly competitive ecosystem to earn users' trust, increase downloads and app usage, and eventually monetize.