After witnessing all major ecommerce players going after the financial services industry, we now see the first bank that takes the opposite direction.
Singapore’s OCBC Bank has opened “mumstruly”, the first e-marketplace for mothers that curates a suite of products and educational features for parenting needs.
The new site https://www.mumstruly.com includes a product range, including specialist pediatric or gynecological services from a list of 14 doctors and 13 clinics and baby products, in order to cover the needs of mothers with children up to 5 years old.
“Many say the tech giants are eating our lunch. With mumstruly.com, we intend to wrestle back our share of the pie. OCBC is in the best position to make this work because we understand families, having served this segment as the number one Baby Bonus bank for more than 10 years” according to Dennis Tan, head, consumer financial services Singapore, OCBC Bank.
OCBC Bank analyzed data from its own customers for six months and the shopping habits of young families in order to handpick the most relevant products and brands for new mothers, based on their expenditure. At moment, mumstruly provides more than 600 listings of goods and services available appreciating that this one-stop platform will make the exciting journey of motherhood even better.